Fastest way of discovering content
Project Graphene
Our primary KPI was the number of hooked streamers, and our objective was to increase this figure. To achieve this, we aimed to connect our users with content that resonates with their preferences. To facilitate our users in finding the content they are interested in more efficiently, we began exploring the quickest methods for discovering content tailored to each user's interests.
Like other OTT services, the biggest challenge in content discovery is that users have a hard time committing to pressing play.
Time is precious, and our users don't want to waste it watching something they won't enjoy.
And it's difficult to sift through all this content and make the right choice that would make the user's time worthwhile.
Prior to setting up the hypothesis, I spent some time to study user’s behavior and did a bit of research…
USER BEHAVIOR
We also found an interesting data on user behavior. Our hooked streamers tended to view higher number of content detail page
than non-hooked streamers
OPPORTUNITY AREA
Based on user’s behavior, here are some opportunity areas that we found
RESEARCH
From the opportunity points above, I wanted to see what really mattered to users. I sent out an survey to better understand what they are looking for in content discovery and these are some of the survey results that we paid attention to
After all the study,
we decided to improve on these four things…
Help users navigate episodes
Expose users to more content details
Show users important information
Show users attractive information
