Hello, nice to meet you. I am Jina Hwang, Product Designer @ Coupang Play

Hello, nice to meet you. I am Jina Hwang, Product Designer @ Coupang Play

I am a problem solver, adept at bringing new products to life,
into users’ daily lives.

Currently working as a Senior Product Designer @ Coupang
Leading design at marketplace & personalization squad from an OTT service. Previously in discovery & personalization, sports, live events and ed tech.

Recent works!

Monetization Business: Channel

Business Opportunity & Research
Channel CDP

Coupang Play Sports

Business Intro & Research
Sports Schedular
Event Detail Page
League Page

Content Discovery

Preliminary Study & Research
Episode Browsing
Pre-Content Detail Page
Content Detail Page Revamp

Highest Impact Projects

Sports event detail page revamp

  • Supporting sports content business growth

  • Improving sports experience for before, during, after live streaming

  • Strengthening sports user retention and enhancing discovery

Pre-CDP

  • Delivering more context to users

  • Easier discovery experience

  • Increasing playback

Patents

Dynamic content detail page with personalization ML

Color system automation for
consistent ui & saving resource

ongoing

projects

Channel CDP - TV